Our story
Built by a Filipino family.
For Filipino families.
Hiyas started as a Mother's Day gift idea — a way to honor the gold that Filipino mothers save, pass down, and treasure across generations. It grew into something more: a platform that treats every piece of jewelry as the heirloom it is.
The mission
Every piece of gold jewelry in the Philippines has a story. A wedding gift. A baptism present. A grandmother's ring passed down through three generations. Hiyas exists to preserve those stories and the trust that comes with them.
The family behind it
Hiyas is a brand of IGO Group of Companies — a Philippine family business with roots in accounting, compliance, and a love for gold. The family accountant was the first inspiration. She is also the first user.
The trust layer
We built Hiyas as market infrastructure — not just an app. Anyone can verify any piece on hiyas.app/verify with no account needed. Every transfer is officially recorded. Every piece can be authenticated before money changes hands.
The vision
By Phase 3, we want "don't buy without a Hiyas verify link" to be the cultural norm in the Philippine jewelry market. Every trusted seller, every pawnshop, every appraiser on one trusted registry.
Mama is the first user.
She'll tell us what's wrong.